Today, brands are all around us, from the clothes we wear to the restaurants we visit and even the water we drink. However, this hasn’t always been the case. The word “brand” comes from the Old Norse word “brandr”, which means “to burn.” The earliest form of branding involved marking cattle to indicate ownership and origin.
Branding has evolved over time from a simple demonstration of ownership to the purpose-driven companies we see today. Modern brands aim not only to make a profit but also to have a positive impact on our planet.
For instance, Patagonia, known for its high-quality products, is also recognised for its dedication to using sustainable materials, minimising waste, and supporting environmental causes. Here’s how Patagonia’s founder announced that he was selling all his shares to protect the planet:
A purpose-driven brand is a company that has a mission that goes beyond just making money. These brands emphasise their core values and purpose in their decision-making, with a strong commitment to creating a positive impact on society or the environment. They typically have a distinct social or environmental mission that appeals to consumers who are increasingly drawn to brands that reflect their own values.
To create a powerful, purpose-driven brand, connect with us at contact@ninthspace.com