LEADING INDEPENDENT BRAND AND DESIGN CONSULTANCY

Ninth Space is a leading independent brand and design consultancy based in Dubai, in the United Arab Emirates. We work with clients across the Middle East, the Asian sub-continent, South-East Asia and North America.

Ninth Space develops brands that people love and believe in. We help our clients translate their vision into brands that are meaningful and have purpose in the market place, through inspired creative thinking and design.

Our single core belief is that the client is the visionary of the brand, not us. Therefore, we don’t create brands; rather, we bring them to life on behalf of our clients. We do this through a personal and collaborative approach. The most important aspect of our work is the deep connection we have with our clients. The long-standing relationships that we nurture with them and the commercial success of their brands are the measure of our commitment.

Our name embodies this core belief. Our work begins at the heart of the matter. From there we develop direction and propositions with our clients so the brand can take form and begin its journey. We liken this to a compass with its eight principle directions, each starting at the center.

This center is the Ninth Space.

At Ninth Space we develop brands from concept to the market place. We offer complete brand development services that begin with strategy and continue throughout the lifetime and evolution of the brand.

We use an adaptive process based on proven and engaging principles. Our methodology is familiar and understandable. The outcome is breakthrough creativity based on grounded logical frameworks.

OUR EXPERTISE AND EXPERIENCE ARE EXPRESSED
THROUGH TWO FUNDAMENTAL PRINCIPLES:

STRATEGY

The first and most important principle is to understand the vision and concept. This is the process of developing the vision into brand pillars that are credible and resonate with all stakeholders. Ultimately the brand strategy provides the foundations for how the brand communicates its identity and positioning in the market place.

DESIGN

The second principle is to develop inspirational design that targets the audience, engaging them on a highly emotional level, elevating our clients’ brands and differentiating them in a crowded market place – bringing the brand to life through every communications and experiential touch point.

WE OFFER STRATEGY AND DESIGN FROM CONCEPT TO MARKET PLACE THROUGH THE FOLLOWING SERVICES:

BRAND STRATEGY

We provide the foundations for how the brand communicates its identity and positioning in the market place.

Research & audits
Positioning strategy
Identity strategy
Naming & brand architecture
Tone of voice & linguistics
Brand workshops

BRAND DEVELOPMENT

We bring to life brand identity, tone of voice and visual language through inspirational design in order to develop a memorable and distinctive image.

Identity design
Brand language
Creative concepts
Brochure design
Packaging design
Website design

BRANDED ENVIRONMENT

We plan and develop branded customer experiences that can be expressed through architecture, interiors and commercial spaces.

Architectural concepts
Retail design
F&B design
Sales centre design
Exhibitions
3D guidelines

WAYFINDING AND SIGNAGE

We develop wayfinding strategies that enhance customer flow and experience through beautiful and functional signage design.

Naming and zoning principles
Message, language and hierarchy
Sign types and locations
Sign product design
Sign graphical templates
Sign design intent