Business vision to
valuable brands
We bring our clients’ business visions to life, capturing their full future value through breakthrough brand strategy and inspirational design. Our strategy process uncovers the essence and purpose of brands, and explores new concepts and opportunities for businesses. With endearing stories and inspirational design we articulate how brands come to life in the marketplace. Our expertise and experience are expressed through two fundamental pillars:
01
Strategy for growing business
We uncover the opportunities and growth potential within brands, overcoming business hurdles through innovative and practical solutions.
Audits &
Insights
Deep dive understanding of market, competitor, best practice, and business context that can enable us to uncover new opportunities.
Strategy &
Positioning
Distilling the essence, values, personality, and purpose of the brand, then articulating the manner in which the brand connects to its audiences. Here we uncover innovative brand opportunities that create business growth to further differentiate market position.
Engagement &
Orientation
Brand engagement and orientation workshop programs and tools that enable full brand engagement, and the development of a unified culture and sense of purpose from within the business.
02
Design with emotion
We create brand stories and brand experiences that inspire, engage, and resonate at a deep and personal level.
Identity &
Design
We bring the brand to life through inspired design for visual identity and brand language across the complete customer experience. This involves the creation of a design style and narrative through which the brand is communicated to audiences.
Experiences &
Environments
We interpret brands into experiences and environments that resonate with the consumer and create viable business channels. Our concepts are implemented across exhibitions, sales suites, and retail environments.
Wayfinding &
Signage
We create intuitive wayfinding systems that result in successful customer experience in malls, hotels, and leisure destinations. This is achieved by creating functional and distinctive signage designs that can be used for both navigation and advertising purposes.