Running a business today can feel like a roller coaster—one moment you’re on top, and the next day, because of cancel culture, nobody wants to talk to you. PR has become an essential tool for business owners’ survival and success. I’ll be the first to admit I’ve neglected PR for years, but now I realise just how critical it is. In this episode, I’m excited to have Alistair Crighton, a highly experienced PR expert with over two decades of experience in the Middle East, joining me. We’ll cover everything from the basics of PR and its connection to branding to the latest tools influenced by AI and the reality behind industry awards. If you need some good PR advice in Dubai and beyond, Alistair is definitely the person to reach out to.
https://www.youtube.com/@brandsthroughstories