Brand loyalty is an emotional bond with customers encouraging them to purchase your products again and again, even at higher prices than similar products from competitors. Your loyal customers are your evangelists, your advocates… They believe in you and your idea!
This strong commitment to a company is based on customers’ experiences and perceptions of the brand. So how do people become loyal to brands? It happens as a result of the company’s focus on building meaningful relationships with customers. I can’t command my customers to love my products, but I can say the right things and deliver the right experience to make them feel that way. That is the art of branding.
It is not just because of their excellent loyalty program Skywards, but because of the overall experience that a person get: lounges at the airports, pick-up service, comfortable planes, food, movie selection, conflict management, visual style, advertising –– the entire customer journey is carefully thought through and developed by this brand.
Looking to turn your customers into your brand advocates? Contact us via contact@ninthspace.com.